FULL REBRAND | PACKAGING
BRAND: Krizia is an iconic Italian brand founded in 1954 by Mariuccia Mandelli. It is known for pleats, metallics, animal motifs, architectural inspiration, and for inventing hot pants.
GOAL: Re-launch the brand and give it a contemporary identity which reflects an evolved outlook and style, while remaining true to its original values and core aesthetics. Reinstate the brand image into a modern market.
PROCESS: Delve into the history of Krizia and analyze the core aesthetic, mission and values. Reinterpret these original ideas in a way that is relevant in today's world. Find vintage materials and graphics and select strong, recognizable elements and motifs of the brand; use these to create new iconography, new prints, and a new identity.
